Showroom attendance monitoring with proven RFID technology that increases revenue
The Convention Strategy SmartZone units help exhibitors track showroom visits by attendees and measure additional revenue opportunities. SmartZones are designed to provide exhibitors the ability to automatically analyze individual attendee showroom visits.
SmartZones can be placed near the entrance, certain marketing materials, video monitors or other important areas of a showroom. Attendees are automatically recorded into memory once they enter the showroom or into a particular zone. Each visit is time stamped and stored for analysis. The SmartZone network of readers are consistently transmitting attendance data in real-time and data will be delivered nightly for each day of the event. Data provided includes contact and demographic information including attendee profession and industry.
The valuable information that is collected by SmartZones helps qualify the sales leads and understand overall attendee showroom traffic. SmartZones effectively track areas of a showroom, as well as entrances and exits. Reports show which attendees were in their showroom, what areas they visited and for how long. This, along with the demographic information, gives you a powerful tool to understand who visited your showroom and who should be followed up with first.
These innovative and compact units can be deployed to blend in without providing any distractions to the showroom design. Custom tops and wraps can be produced to match the showroom look and feel.
For more information visit www.ConventionStrategy.com or email neocon@cstrategy.com or call (301) 576-3093
